You run the business.
I'LL RUN THE SOCIAL MEDIA.
Professional social media management for small businesses in Northwest Indiana, without the cost and commitment of an in-house hire.
Proudly Veteran Family-Owned • Northwest Indiana Based
Why matula Marketing?
Professional experience. Hometown service.
Personal attention.EDUCATION + EXPERIENCE
With a degree in Business and professional experience as a Director of Marketing & Business Operations, I bring both formal education and real-world experience to every
client I serve.A SMALL CLIENT ROSTER: BY DESIGN
I intentionally work with a small number of clients so your business never gets lost in the mix. You get the personal attention, hands-on support, and time your
business deserves.WHEN YOU HIRE ME, YOU WORK WITH ME
You won’t be passed from person to person. I personally get to know your business, provide the services you hire me for, and remain your direct point of contact.HOMETOWN SERVICE
Local business supporting local business. Proudly serving businesses throughout Northwest Indiana.
Crystal Matula, Social Media & Marketing Specialist
Services
SOCIAL MEDIA MANAGEMENT
Consistent, professional social media management designed to keep your business active and visible online. From content creation and caption writing to scheduling and publishing, I take the day-to-day management of your social media off your plate.Optional ad spend can also be built into your package to give select content an extra boost and help expand your reach.
TARGETED SOCIAL MEDIA ADVERTISING
Reach the right people with strategic social media advertising.Go beyond simply boosting a post. Strategic Facebook and Instagram advertising campaigns are built around your business goals and designed to reach the people most likely to become your customers.Campaigns can incorporate multiple creatives, messaging, audiences, and targeting strategies to help maximize your social media advertising investment.Whether your goal is building brand awareness, driving website traffic, generating leads, or promoting a specific product or service, each campaign is customized around what you want to accomplish.
REELS & SHORT-FORM VIDEO
Project-based short-form video content to give your business engaging, authentic content for social media.
EMAIL MARKETING
Professional email marketing campaigns designed to keep your business connected with customers and promote important products, services, offers, or updates.
BLOG & WEBSITE CONTENT
Blog articles and website content written with your audience and search visibility in mind. From engaging blog posts to clear, professional website copy, content is created to strengthen your online presence while incorporating SEO-friendly practices to improve your visibility in search results.
GRAPHIC DESIGN & MARKETING MATERIALS
Custom social graphics, digital ads, flyers, promotional materials, and other marketing pieces to support your business.
IDEAL CUSTOMER & AUDIENCE STRATEGY
Know exactly who you’re marketing to. I’ll develop a detailed ideal customer persona for your business using factors such as demographics, income and buying power, lifestyle, interests, behaviors, needs, pain points, and purchasing motivations.Your persona can then help guide your messaging, content, advertising, and targeting strategies so your marketing is built around the customers you actually want to reach.
MARKETING CONSULTING & STRATEGY
Need help figuring out what to do next? Get personalized marketing guidance, campaign planning, content strategy, brand direction, or help developing a plan that makes sense for your business.
ADVERTISING SOLUTIONS
Overwhelmed by all the ways to advertise your business? You’re not alone.Let me do the research for you. I’ll explore advertising opportunities that align with your business, target audience, goals, and budget.
CUSTOM MARKETING PROJECTS
Have something else in mind? Matula Marketing Co. also offers project-based marketing support tailored to the needs of your business.
Contact
Ready to take social media off your to-do list?Whether you’re looking for ongoing social media management or need help with a specific marketing project, I’d love to learn more about your business and how I can help.Let’s talk about what you need.